![]()
|
Ever since the "bubble economy" of the late 1980s burst in the first half
of the 1990s, the Japanese economy has been creeping along at a snail's
pace. Personal consumption has been falling; between 1993 and 1995, the
nominal value of spending in Japan contracted by 0.6%, 0.9%, and 1.1% over
the respective preceding years.
While consumption in the city of Nagoya increased by 14% between
1985 and 1995, prices also rose by 14% during this period, so there has
been no growth in real terms. Prices have been free of wild fluctuations,
however, allowing Nagoya residents to plan ahead in attaining their
lifestyle goals.
Household expenditure in Nagoya is shown in Figure 1. The biggest
item, food, holds a 24.4% share, slightly higher than the national average
of 23.7%. Nagoya's high cultural attainment levels is corroborated by the
10.9% spent on cultural and recreational activities--the second biggest
spending category--which is significantly higher than the national average
of 9.6%.
Japanese households generally save more than their overseas
counterparts, and the high savings rate has been an important source of the
country's economic development. Aichi residents are conspicuous savers,
even by Japanese standards; according to a 1994 Management and Coordination
Agency survey, the value of Aichi's household savings was the sixth highest
among Japan's 47 prefectures (Figure 2), and Aichi ranked fifteenth in
savings as a share of annual income (184.5%).
Mortgage payments claim a big chunk of household spending, since
Japanese homes tend to be more expensive than in other countries and
because there is an enduring preference for detached, single-unit
dwellings. Aichi's debts per household were the fifth highest in the
nation; 89% of these debts were in the form of real estate loans. The
prefecture's outstanding debts as a share of annual income (63%) were the
fifteenth highest in the country.